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Amieux
One of the oldest French food brand of the XIXth century. Created in Nantes, with its famous “sardines Amieux”, AMIEUX competed with Saupiquet and Cassegrain. AMIEUX group, with 11 food factories and 12 million canned foods produced par year, was manufacturing every possible food products vegetables, fishes, meats and instant-made meals. Most of them sold in France but, many sold overseas.
AMIEUX communication was always popular and innovative: sponsoring the Tour de France, promoting its name through wall painting ads, and offering gadgets and toys.
AMIEUX, a centennial brand, is an excellent label for taste and quality. Joining Modernity and Tradition is the art of Amieux. |
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Babyscuit
An great name (baby biscuit) for a famous label of baby food created by Guigoz and continued by Nestlé. Babyscuit was widely sold through pharmacies, bringing to its name a quality and friendly image, for the once children, now mothers and fathers.
Its fame and its international meaning allow Babyscuit to be relaunched with success on the Baby food market, where private labels hardly and the strong brands are the leaders. |
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Spring Gum
During the 80s, this Cadbury trademark was launched with a simple but smart concept: « the Chewing gum offering the best bubbles ». No surprise Spring Gum was a children success, thanks also to the brilliant ads campaign (Gaston Lagaffe sponsored comic book, and many TV ads.
Still strong in the mind of the big children and kidults, Spring Gum is ready to show its huge bubbles again !
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